Name: Sophos Marketing Circle - December
Uploaded: 2025-12-12T11:31:23.252Z
Duration: 58 min 8 s
Description: Sophos Marketing Circle - December

Transcript for "Sophos Marketing Circle - December": Good morning, good afternoon, and good evening, and welcome to the December session of our Sophos Marketing Circle. My name is Camilla Laimo. I'm a senior marketing specialist here at Sophos. And today, I have Maria Boras here with me, in a very Christmas Eve. Excuse me. everyone. Please say to our audience that she she used the sweater just for today's session. Yeah. Hello, everyone. I'm Maria, and I'm the EMEA channel marketing specialist alongside with, Camille and the team. And then we have two very special guests with us, Jack, our, senior manager for paid digital at Sophos, and then, Jonathan Rentira from our, digital, agency, Magic. Morning, Morning. April. Okay. So, I can see that the number of, attendees is still growing. So let me just give you a couple of housekeeping bits before we start. You can use the q and a panel that you see on the right hand side of the screen to ask all your questions. We will may be be making sure to answer them live throughout the session and, also to allow a couple of minutes at the end to ask them. And then another of the frequently asked question is whether we're going to share the slides. Yes. The slides and the recording will be emailed to all of you in the next twenty four hours, more or less. Now I think we can start. What did you say, Maria? Yep. Okay. Of course. Good. Let's just start. Perfect. Let me start by quickly walk you through the agenda for today's session. For those of you that have joined us for the first time, the marketing circle is a quarterly session that repeats every three months, and the goal is to give you an update on what's new at Sophos, but also refresher on the lead generation tools and, through a partner portal demo that will show you how how to take the best advantage of the tools that, are available to you. So, the agenda has been switched up a bit from last time. So, the first part is about what's new at Sophos. I'm going to walk you through the news and the ready to deploy campaigns. After that, I'm going to hand over the stage to Jack and Jonathan that will give you some insights on our, on digital best practices. And then, last but not least, our Marlene will walk you through the lead generation tools and, partner portal demo, and we'll explain everything there is to know about CSC, Sophos referral ID, where to find what in the panel report and so on and so forth. Let's move on. This might be old news to some because the new Sophos logo has been out in the world for a a few months now since the summer, but I think that such an important change deserves to be highlighted once again. So if you haven't had the chance to see the Sophos logo live yet, here is it how we have brought the logo to life, in events, trade shows, conferences, on our website, even on our not mine right now, but our Zoom backgrounds have the new logo. Our Goldcast webinar platform where we are here today has the new logo. So, yes, you can see it, almost everywhere now. But important part, where do you find the updated logo? Of course, in the banner portal. Let me start by making a little bit of a summary. You know? So, you might still see the old logo, alongside the new visuals for a little while because to keep things smooth and minimize disruption, we have decided to roll out the new identity in waste. And our team is working hard to update all the very, the the biggest assets that we have, and we will continue to provide resources and guidance along the way. But in the meantime, we have updated the assets that you've used the most, and they're ready for you now in the panel portal. My suggestion is, if you haven't done so, at the end of the webinar, please visit the partner portal to download your your new partner tier and partner badge to update your website. And as a general rule, if you have if you need, guidelines, on brand on the new brand, if you need to download logos of Sophos or products, if you need templates and more, visit brand.sophos.com. There you will find the everything that is ready to share and to download. And if you have any questions, our Sophos partner care team is here to help you. And I just posted the, the link to the new guidelines and download download material in the chat so you can after the webinar, you can go and have a look. Now while we are still talking about the news, we are also updating our Sophos partner portal, and we are almost ready for the core life, which is supposed to happen in January 2026. We are moving to a new platform that will give you a much better experience, especially for the marketing section. I had a sneak peek of the new comarketing section that has really, powerful features that will help you boost your business and help, help accelerate your activities and everything you're doing with Sophos. Right now, it's business as usual. We will provide guidance into course and also, explanation and, all the, guidance you need along the way when we are ready for the go live. In the meantime, I will give you a couple of, marketing updates. So once you will log in into the new partner portal, you will end up in a section called partner journey that will guide new users through the portal and help them set up. As you can imagine, all our we have a lot of campaigns in the Partner Portal, and these are being moved from the old platform to the new platform. At first, the campaign will be available in English only, but the languages, the supported languages will follow shortly. The supported languages are German, French, Italian, and Spanish. As I mentioned, the, the moving from one platform, to the other platform is underway. And the initial campaigns that will be available in the portal are the neutralized cyber threats one and the firewall destatement, campaign, which come very handy because I will talk in details on those two in just a couple of slides. Here is a sneak peek of how the new interface will look like. First up, first screenshot is the user journey. As I mentioned before, it will help you get started, update your profile, and find resources. The second screenshot is a screenshot of how of how the campaign section would look like. The example on the screenshot is about the neutralized cyber threat campaign. Again, comes very handy because I will speak about that campaign in particular in a couple of slides. But all campaign sections will now be divided into those four key steps to execute to help you really run through a campaign plan step by step. Also, keep those four steps in mind because they will come back up during today's presentation. Okay. Moving forward. Now a quick change of topic. I will now walk you through the campaigns that are currently available within the partner portal. Before, as I just mentioned, diving into the late the into the details of our latest one, which is the neutralize cyber threats twenty four seven campaign. For those who already know us, this will be a quick refer refresher. And for those joining us for the first time, it will be a great way, to get familiar with what's available within the part the partner portal. Something very important that I need to mention is that all our co marketing campaigns are ready to go, ready to deploy campaigns with a lot of of available assets for each one. We have email templates, social media kits, slides, recording videos, and so on and so forth. All of the campaign, in the panel portal are also translated into our core languages, which are German, French, Italian, and Spanish. Okay. So let's take a look at the co marketing campaigns available. First up, neutralize cyber threats twenty four seven. Again, I will go into, more details in the next slide, but this campaign will help you show customer and prospects the value of Sophos MDR and having, world class protection twenty four seven, available to you. Then AI, a campaign around AI because, software needs would like to show how we use AI not just as the buzzword of the moment, but as a powerful tool that is embedded in our services and products and will help, make decision faster and, you know, support in cybersecurity. Another one is our network campaign that just got an upgrade that I will show you in the next slide. It's a great campaign to raise awareness on Sophos Viral and the Sophos, network security solutions portfolio in general. Next, we have three more campaigns available to you. The first one at the top is on Sophos endpoint and will help you highlight the strength of our endpoint solution in stopping ransomware, but also, highlight and showcase the value of the full software's portfolio. Then we have a campaign on cyber insurance, which is also a very timely and discussed topic. The campaign is aimed at showing how, strong cybersecurity can directly influence, premiums and claims from the cyberinsurance company. And finally, we have our MSP campaign that's ideal for positioning yourself as a managed security provider, and it's designed to help you raise awareness and attract more managed, security customers. As I just mentioned, our network campaign just got an upgrade because what happened? As we all know, firewalls are always under attack attack, and the news headlines are very concerning. This means that customers but also prospects are looking at you as their partner to keep them safe. And this is exactly, why we have a big opportunity to help customers and prospect transition to Sophos firewall, as well, as the taking advantage of the recent launch of our new firewall v 22, which went into GA at the beginning of this week. So, again, comes very, at the right time because this is the perfect moment to reengage or engage with accounts. To support you in this, firewall campaign, we have built a set range of, marketing resources. We have slides, desk aids, battle cards, email templates, landing page templates, everything, to help you activate this campaign quickly and faster and effortless. Now, finally, as I just mentioned a couple of times throughout this presentation, we will dive into our neutralize cyber threats 20 fourseven campaign, which is ready to go, ready to deploy, so with all the access that you need to execute. Something very important to mention right at the beginning. Whether you sell the full Sophos portfolio or deliver your own services built on Sophos Central. This campaign is customizable and ready to go, and it's designed to help you increase your brand visibility and identify, of course, new, MPR sales opportunities. The aim of this campaign is to show your prospect and customers how Salesforce delivers unmatched protection seven days a week, twenty four hours a day. The campaign includes anything you need to build your own or your lead generation plan, as I mentioned, from emails to banners to videos to talk tracks. Everything that I we thought of is there. Another important thing to keep in mind is that we have designed this campaign with both resellers and MSPs in mind. We want to help you position yourself in the most effective way to reach your audience where they are. Right? As a reseller, our suggestion is to that you can choose to share the content out of the box or adjust the messaging to include your value proposition. As I just mentioned, this campaign is designed to be customizable to fit your needs and meet, your audience where they are. As an MSP, on the other hand, we fully recommend that you customize the content provided and, use it as a foundation for your campaign, but you need to adjust it to include your own MDR offering or service offering and unique value proposition and differentiators. For this campaign, we have create different assets for every step of the sales journey. We just listed here a few examples. But as you can see, we have assets that resonate best in every stage of the funnel. Some, assets that are better positioned in the early stages, so to raise awareness, then assets that are ideal for, boost consideration, and then assets that are better employed at the end of the sales journey to help convert, so content that shows real, value of the the softness MDR service for the end stage of the funnel. But now, let's dive into the the campaign and how we have structured this campaign to generate leads in four easy steps. As you remember, this, fits on the new structure of the panel portal because the four steps align with how the new panel portal would look like. So first step is identify your target list, then select campaign assets, then plan and execute, and last is track and analyze. Let's, dive into step one, identifying your target list. When selecting a target list of prospect and customers, it's, important that you consider your target personas. Right? When we are talking about the neutralize cyber threats twenty four seven campaign, This campaign is based and structured for IT and security leaders. The assets available, communicate how Sophos protects. Sophos MDR protects against cyber attacks and, improves the return investment and let them sleep secure knowing that their, security is taken care of. Then we also have to take into the consideration company size and maturity. Your target audience can be at different maturity levels, and also you might want to segment your target by size of company to ensure that the right audience receives the right message. Moving on, select campaign assets. As I just mentioned just a couple of times during this presentation, Savvas provides a wide range of ready to use marketing materials that will help you run your campaign smoothly. But, of course, before starting, you need to select your campaign taxes and decide what could work best for you. Right? You can decide whether you want to go with emails, social media post, webinars, white papers, and everything else you can think of. The goal is to create the mix that best fits your audience. My suggestion for after the webinar, go into the partner portal and have a look at the available assets. But don't forget that we, are offering full co marketing and co branding support through our, channel service centers. I won't go so much into details because Maria will will speak about, how to leverage CSC and how they can help, towards the end of, today's webinar. Once you have your target list and your campaign assets, it's time to plan and execute. To have a clear plan is essential for a successful campaign. So the first step should be to identify your goals. Determine the right cadence and what the, success looks like to you. Next is to, customize. Take your time to understand your audience and their users' journey to meet them where they are with valuable contact content. Next, our suggestion is to use a multi touch approach. Right? Probably one single email won't get you to your goal, but maybe combining emails, social media, other digital touch points with a webinar will get you where you want and will have a stronger impact. AI. Right? We're all using AI nowadays, and it's also a good tool to leverage that will have help you craft plans, generate content, but can also give you ideas. New ideas how to execute, how to improve, how to what to implement. And finally, optimize. Optimize your campaign performance, keep them monitored, and be ready to adjust your messaging based on what the data tells you. At Sophos, we have two execution options, either via the Sophos driver ID or by using your own tools. If you don't know what the Softwell's Referral ID is, again, Maria will explain this towards the end of today's session, but this is recommended if you have limited marketing resources and want to, create leads via the Sophos website that will will be available within the partner portal. On the other hand, if you prefer to host your own, page, you can use the content from Sophos directly on your own website. In this case, for lead tracking, you will need to use your own, monitoring systems. Moving on. Last step is all about tracking and analyzing your data. Once the campaign is up and running, it's essential to monitor how it performs. To make this as successful as possible, you will need to set achievable goals. Having clear objectives will help you set the foundation for success and what success looks like for you. Then define a clear timeline because it will help you capture the relevant data and also make adjustment to your campaign. Probably after a week, you won't see the results that you want, but maybe after a month or six week, eight weeks, it will be better. Then, the next step is to, analyze data. This step reveals, insights into how the comp the campaign is, is performing into customer behaviors and engagement levels. This is really helpful insights that can shape and strengthen all of your marketing strategies and helps you understand what works, what needs to be improved, and how to bake the best, out of this campaign. Now, this is my part. Thank you for listening. I'm going to hand over to Jack and Jonathan. I see that you're already asking some question on the chat. Thank you so much. Thank you, Jack. Thank you, John. I'm going to leave the stage to you. No worries. Thanks, Camilla. Appreciate it. Okay. Hi, everyone. So John and I, presented kind of the first part of the three part digital series of the last webinar. Just kinda where we went through kind of how to be found within, within digital landscape. Second part that we're gonna go through today, very much an overview of what does that kind of testing look like, what that measurement kind of strategy looks like, and kind of how can how can you make sure kind of your understanding fully how your digital kind of activity is, is performing. So any questions as we go through, drop them as the q and a. We can answer them as we as we review them. Anything we miss or if we kind of, go over, we can we can follow-up with Camilla and the team, to get those questions answered too. So, yep, John, over to you. Alright. And, good morning, everybody. Great to meet everyone digitally. So just as a general introduction, as Jack mentioned, we work together very closely on the digital strategy for paid media. So in terms of what we do for Sophos, basically, on all paid media, full funnel, that includes awareness, consideration, and, of course, lead gen and generating leads, to the selfless business globally. And, ultimately, what we look to do is to, increase performance over time, by optimization. So making creative better, making data strategies better, making landing page better, etcetera, etcetera. So looking forward to this chat. In terms of the marketing series, so, hopefully, most of, everybody here was in the last, session where we went through, the first part in terms of how to be discovered. In this part, we're gonna be how to measure effectively, when you're building your digital strategy, especially on the website or paid media side. So before we start, let's go through a glossary of key terms that we're gonna be using throughout the session. So this time, just four, but very, important four definitions here. So the first one is KPIs. So KPIs stand for key performance indicators. It's basically, assigning, metrics to, your digital strategy, especially on the measurement side, in order to better recognize how to increase performance. Attribution is basically either a direct or indirect relationship between business results and campaign performance. And then incrementality, which is a, big term and probably most, a really important term, in the following years is how to prove performance attributed to a campaign based on a statistical analysis, that shows your worth or shows, increased performance of your measurement strategy. And then the last one, something that you may have heard, more recently, it's called or a media mixed model. This is, either a very complicated model or a statistical model that uses, AI algorithms to get better and better and better understanding your media and your business results. So it's somewhat like incrementality based on statistical analysis, but this is more powered by, AI algorithms as well. Okay. So let's go through what we consider kind of a basic three step process in building and improving your digital strategy by creating a measurement plan. So there's three steps here. So first one is set up the measurement plan. Second one is prove what's working, and then the third being optimized together. So let's go through the first step in setting up the measurement plan. This, of course, is the first key step. This is around how to connect your business goals to digital KPIs. So, again, KPIs being key performance indicators, these are the metrics that will allow you to improve your digital performance in order to meet your business goals. So let's take, let's take the website channel as the example here. As you guys know, there's a lot of different channels from paid media to email to organic social. But for website, this is one of the more direct ways to, link your measurement strategy. So let's use that as an example here. And as you could see from the slide, what we do, whether it's website or any of the other channels, is basically match the business goal to the marketing funnel and then vice versa with your channel to the marketing funnel. So everybody recognizes marketing funnel right there in the middle, all the way from awareness, to purchase. So when you're trying to link, your, KPIs, just simply overlay your business KPIs. In the sense, it's a business pipeline, b to b, where it shows from, leads from responses all the way down to one deals. And then for your website, you could see there to the right, it's basically linking, the responses to consideration to leads. So very direct way, kind of an obvious, connection between, your business KPI or your business goal rather to your website channel KPIs. So this is the direct way of looking at it. In terms of the measurement plan, a lot of the times, what we, what we do with clients, is try to understand and build a better measurement plan where we could get perform or we could increase performance of the digital strategy. A lot of the times where we look at our goals, it's a very in two direct, path to business goal. So using this example, a lot of times, we'll we will get a goal of 10,000 responses that eventually will lead to ten one deals. Now when you think about this setup, yes, mathematically, it makes sense, but there's no, direct way for us to measure the digital KPIs in terms of performance. And, ultimately, what we want to do for the business is be able to make performance better. And in this setup, it's very difficult. It's too direct, and we don't really know a way throughout the year to make this better. So let's now, try to make this better and make make it more actionable. So let's come back to our simple overview, of our website KPI of leads back to the business KPI of responses. So now, what we would want to do is get a little bit more detailed in the analysis. So on the business side, we know we could measure, responses by different, call it, segments or cuts. So we could look at responses broken out by product, by company size, or even by decision maker, this case being the IT, IT decision maker for Sophos. Then for leads, we could also look a little bit deeper in terms of the type of leads we generate. So leads could be, cut or segmented by product pages, form types, and page content. This is really important because now we could better understand how we're gonna get, you know, the number of leads back to one deals based on the best performing product pages or the best performing company size, audience segments. So now that we have more detail here, we could then take the other next step in saying, well, let's look at historical data. This is not a new business. We know we have data from previous quarters, previous years, and now we could understand based on these different segments, how do they perform down the funnel from responses to one. So from here on out, we could take that data and now augment or change that, goal to a much more structured measurement plan where, again, it's actionable, and we can make performance better over time. So now we're taking this 10,000, responses to 10 business goals and modifying it to this version. In this version, now we have digital KPIs broken out from digital goals. The digital KPIs being, let's target marketing qualified leads. Let's target them to be mostly, companies with five over 500 seats and industries in finance and health care sectors. We know if we're able to generate 6,000 of those leads, it is more likely to hit those digital goals of, let's say, 450 sales accepted leads and five times the return on investment. And then that will lead into the eighteen one deals that all get back to the business school. So it's somewhat of a simple overview, or example, but what we wanna demonstrate here is that when you're building your measurement strategy, you want to build a measurement plan that is actionable, allowing the different teams to better understand what to do with those responses and how to best target and optimize throughout the year in order to get to those business school, business goals. Alright. The second step here is to prove what's working. So now that you have your measurement plan, and it's actionable, now you want to be able to create analyses. Create analyses for your channel and teams to better understand whether a particular strategy or a particular tactic is performing against that KPI and business goal. So what we want to do here is, also help everybody understand that there's a lot of different ways to prove performance. There are a lot of different analytic solutions out there in the industry. In this case, what we bucketed is three different types of analytics tools. So I think for most of people here, you guys are aware of these website analytic tools, from Google Analytics four to Adobe to Amplitude. These are the analytic tools that measure, your website, your products, your audience behavior, etcetera. Then you have tools like CRM analytics. CRM analytics could be measuring your email performance, but also better understanding your audiences, that have signed up, for, more information and how to track them over time from the general, conversation, the first conversation with the sales team all the way down to a one deal. And then there's other analytics tools that are a little bit more specialized to specific teams, to specific channels. So we, put in three examples here, but let's say for Optimizely, this is an analytics tool that is set up for website, landing page testing. It's set up to do more AB testing to allow, to help teams better understand which version of a landing page generates more leads. There's Hotjar, which is user behavior. It tracks how someone on your website behaves and what they click on, how much time they spend, etcetera, etcetera. That will help, you know, website team to make their design, of the website, more better for the user. And then there's SEMrush, Rush, which is a competitive analytics tool that helps people understand how does their brand or company compete against other companies when they're searching for, let's say, MSP providers or, endpoint solutions. So it helps them understand, what other brands are doing relative to your strategy. So there's a a lot of different ways here, but you could see at the top, the message that we always communicate, is that it depends, it depends how you're measuring your business and what you're measuring. But, ultimately, what we want to do is it's up or what we want to say to the team is it's up to you. There is no analytics tool that does it all. It's really based on the use case. But the best thing we could say is to standardize it. If you are using, let's say, Google Analytics for, website, make sure you use Google Analytics for other channels as well because that's the way to best standardize metrics and performance throughout the business to make sure that everybody's talking the same language and being able to, change tactics, change strategies, for the business, but also making sure that it speaks to other channels as well. In terms of measurement methods, so let's say, as an example, the team, the website team in this case, is using Google Analytics four, to measure website performance. So there's different ways for a website lead to measure performance, especially for these different tests or analyses. In this case, we added three examples here, direct attribution, incrementality testing, and media mix models. So for direct attribution, let's say the website team wants to understand which channel is driving the most leads. Is it paid media? Is it email? Is it organic social? In direct attribution, this is one of the more simple ways to measure performance. It's basically saying, what is the last channel that brought in a user before they submitted a lead? So it gives credit towards the last channel. In this case, we use paid search. So if someone clicked on a Sophos ad while they're searching best endpoint solutions, and within that same session, they generated a lead. Therefore, the website team or GA four is gonna give them the credit. Let's say for incrementality testing. Let's say there's, like Sophos, it's a very complex business. And within b two b cybersecurity, it's a very complex industry in user behavior. So a lot of times, direct attribution is gonna be too simple, is too simple way, to give credit to different channels. So what the team wants to do is to do more sophisticated and advanced testing. In this case, they're using incrementality testing, and we're still gonna use paid search, in this example. So in paid search, and I'm sorry. When we're looking at incrementality testing, it's basically saying we're gonna separate, two diff audiences in two different groups, a test group and a control group. In the control group, it's basically saying, that group is not gonna get paid search in this case. In the test group, they're gonna be exposed to paid search. Now in this analysis, in this example, you could see it's split between group x and group y. So the group x, let's say control group is a and exposed group is b. In group x, you could see there is no lift. So in this case, whatever paid search strategy or test the team implemented, that was there was no lift. But in group y, where the b group, was exposed to paid search and there was a lift, then through a statistical analysis, we could say with confidence, that this paid search strategy was able to increase leads for the website. Of course, this is a simple example. There's a lot more statistical analysis behind it. And a lot of times, there's, a lot of noise, and that's what makes it difficult. And that's why we recommend when you're building incrementality testing, you work with a partner, that could help you design that statistical test and definition and success, method. And then in terms of the last example, this is a media mix, media mix model example. This is one of the more advanced solutions where you have multiple channels. So this is the case where you have more than paid search. Let's say you have paid social. You're doing advertising on LinkedIn. You're also doing advertising on television and radio and out of home. This is when you most likely would need a media mix model where you know you have different tactics running all at the same time, running different, campaigns, different tests, etcetera, etcetera. And you know that direct attribution and even incrementality testing can get you all the way to better understanding how everything works together in getting to your business goal. Right? So there's media mix model providers and technology providers out there, and all they are looking to do is basically understand the relationship of your media mix, all your channels, relative to audience behavior and relative to your business goals. So this is also statistical modeling, but as mentioned earlier, there's AI and algorithms involved where they're trying to make it more accurate over time. So a lot of times, it'll take a year or two for a business to fully stand up a medium mix model. So, again, very similar to incrementality testing. Make sure you work with a partner, to set that up and measure your business. This is an example of Google Ads. We use this for paid search. There's incrementality testing baked into the platform that allows you to show better or implement actual tests within your campaign to measure incrementality through a statistical model. So there's more and more providers like Google, like Microsoft, LinkedIn, etcetera, that are, offering these tools to customers to make it easier and more seamless to do incrementality testing. Last step, which is one more, ease not easier, but definitely more fun, within your organization is how do you optimize together across different teams? So let's say in this example, we're not just looking at website, but we're also looking at all the different channels. So as a lot of us know, if you're the website owner, you know there's different audiences coming into your website with a lot of different intents, a lot of different demographics. And that becomes even more true when you have different channels, working together. So paid media, email, organic traffic, they're all gonna give you different audiences and different behaviors. So the right there, you know, you need to measure these different channels differently, and you need to work together to better understand how to make the website performance, better overall. And what we have done with Sophos, with Jack in particular, is stand up different visualization tools to make that connection, much more easier to see. So this is difficult. Every organization has a very, difficult time in trying to get all your teams to work together. But one of the best better solutions is to work with a data, data visualization tool to make sure that we're able to see those connections, a lot more seamlessly. And then once you're able to do that, you'll better understand and better work with different teams in saying, oh, social is bringing this type of audience with this type of behavior. How can we make this better for the website versus email and so and, paid media, etcetera, etcetera. And those are the three different steps, that we recommend when we're setting up a digital strategy and a measurement strategy to, make that digital strategy perform better to the business school. So three different steps of measuring your, sorry, setting up the measurement plan, prove what's working, and then ultimately optimize together across your different teams. Once we sent over the slides, we also included some helpful links as well. These are, mostly Google links, in INB, basically interactive, advertising bureau, on how they define, different metrics and different measurement methods. So, again, happy to provide any additional insight and help, when reading these type of materials, but these are pretty helpful in better understanding, all the different type of measurement frameworks out there. And that's it. Thank you, Jack and and Jonathan, for this amazing, presentation. Thank you so much, No. worries. Thanks all. If you have any questions, feel free to drop us a note. We'll answer as best we can. Thanks, guys. Yes. Feel free to to to include your questions on on the chat. So let's dive into the fundamentals of co marketing with Sophos. As you know, at Sophos, we are a 100% channel focused, and because of that, we view our partners as our main asset. So our basic philosophy here is that if you're successful, then we are successful. And because of this, we spend a lot of time, money, and effort on creating tools and assets that help you to be successful. So how can we help you? So there are three key elements to marketing to Sophos, content, tools, and support, all of which is housed within the Sophos partner portal. The most important thing here to remember is that this is all completely free for you as our partner. Everything that I'm going to show to you today has no charge. So I'm going to to do my presentation, alongside with the live demo of the partner portal because I saw some questions, and I think it's really interesting if we jump directly to to the partner portal while I'm doing my presentation. So let me stop sharing the screen. Okay. And let's go to the partner portal. Okay. So let's start with the first key element to marketing with us, content. So as you can see on the screen, we have our partner portal. This is a central hub that hosts everything you need to begin marketing with us. So So in the partner portal, on the top of the banner, you can see, the asset library where you can search and download promotional assets to go around with your logo, and, plus, we have a marketing dedicated area that houses our tools and campaigns. But important, first things first, if you haven't set up your log in, for the partner portal, this is a step one in marketing with Sophos. So please make sure that you check that you have access. Maybe you can reach out to your account manager to support you with this. So back to the asset library. This is one of our most valuable areas in the partner portal. This houses all our premade content for you to simply download and use. So regarding assets, I also just wanted to point out the sorts of content that we are creating and adding into the asset library on a regular basis. So, for instance, as Camilla mentioned before, we have, for example, the endpoint campaign. So if you go to the search bar and you write endpoint, you will see some assets such as white papers, web banners, presentation decks, email templates, social media tiles, all of these free of charge for you. So one of our priorities here is to make your lives a little easier. So that's why we make all this content available for you to take away and use. And as I said simply before, download the assets that you want to use, co brand with your logo, add your f o ID, and then you're ready to send out for lead generation. Okay? So now that we have cover where and how you can utilize our content, let's move on to the tools for lead generation because I saw some questions regarding leads and lead generation. So let's go, and let's dive into that. So, we have our lead revamp program, so this needs to be a key takeaway from this session, whether this is the first time you're hearing of it and would like to get started or it's a reminder, to utilize these functions. You know, partners often forget that they have this feature enabled. So as you can see here on the home page of the partner portal, you can see your account over here. Well, your partner account, and you will see the referral ID. What is a referral ID? So, basically, it is a personalized tracking code that you can add to a URL linking to any page, asset, or form on a Sophos site. It captures lead information and routes them back to you. This means that you can easily leverage all of our marketing assets to create leads for your own business. Finally, and I saw, the question on the chat. Imagine that you're a a partner. You have seen the asset library. You just started a campaign with us, and then, you were ready to to, you know, for lead generation. But then you have the question of where you can find these leads after your campaign is done. So simply you go to this partner portal, of course. You go to the marketing, tab. But next to the marketing tab, we have the sales drop down, and you can go at the bottom to the leads. You click here, and you will find the lead dashboard where your leads will be listed ready for you to follow-up. Important and a quick reminder, please. The leads will remind open only well, not only, but for ninety days. And after that time, the your lead will be automatically closed. So please make sure that you are doing a good follow-up, on your leads. Okay? And last but not least, the third element is the channel service center. So if you go to the marketing tab, you click in marketing tools, and the first thing that you're going to see is the channel service center here. So this is a team of marketing professionals that are available round the clock to help you with all your comarketing needs. I love to say it, but best way is to think of them as a marketing agency that you can use, free of charge. So if you click in discover more, you will see a CSC guide of how you can use them. Okay? So a couple of things that they can help you with, and as you can see on the screen, they can customize offers demand generation campaigns. They can co brand offers marketing assets such as emails, banners, PDF documents, and many more. They can add your logo, your contact details, and any other important information to Sophos collateral. They can also resize Sophos web, social banners, graphic. And last but not least, the most important thing is that they can create lead tracking leads with your lead refi ID attached. As I said, this is a free service. All you need to do is simply email the team and explain in detail your request. Let's do a role play. I love this. I'm a partner. Okay? And I want to go around one of our Sophos emails. So I'm a partner. I'm going to open my email, and I'm going to write to c s c at Sophos dot com. I want to do a campaign regarding MDR, for example. So let's go to the asset library. Also, another interesting thing is that inside the asset library, you have some collections where you can see our promotions, our webinars, events, more marketing assets. And obviously we have quick links such as the managed services. So I want to go to manage detection and response. Let's go over here. And I want an email to be co branded. So I'm going to provide my high quality logo, my referral ID because I look at it at the home page of my partner portal, and then I'm going to send to CSC my contact details. And they will process my request in less than forty eight hours. So you can contact them by emailing csc@sophos.com for your comarketing needs. So I know that Camila or Anna will include their contact information on the chat. Okay? But, also, you have their contact information in the marketing tab in marketing tools. Okay? And to wrap up, I just wanted to highlight the three key takeaways from this session. The first one is use your unique reference ID for lead generation. I mentioned this a thousand times. I'm so sorry, but I think this is such a great way to use our content as a platform to generate leads, for you to follow-up. Here in your account, you have your referral ID, and, also, you can find your referral ID in the marketing tab in the marketing tools. Okay? The second one is utilize our asset library and content that we have made for you. We spent a lot of time, effort, and resources to make your life easier. So please make sure that you look into this here in the top of the, of our website. And then last but not least, use our CSC, our channel service center to support all of your co branding needs at csc@sophos.com. You go here, marketing tools, and you will see, the contact. Okay? Remember, Hi, Em. this is all for free. sorry to interrupt you, Oh, but. I think your screen is not changing. So we are still seeing, the previous, on the portal. page. Let me see. Okay. Here. Over here. Now it's. I think it's. ready. Thank you. It just thank you, Tammy. This is, such a, a quick recap. I mentioned to you the relief ID where you can search it here in your account information at the home page, or, also, you can look at it at the marketing tools. Then you can use our asset library, where you can spend, a lot of time looking for the campaign that you want to co brand and then use our channel service support that basically is you go to the marketing tools, and you will see the quick link, for the guide health, how you can use them. Remember, this is all for free for you. And last but not least, if you go to the partner portal settings, you can add accounts of your own to give your colleagues access to the partner portal. For example, I am a partner, and I want to give one of my colleagues access to my account to the partner portal. You go to the settings, to manage users, and then you can add a new user. If you have any problem, any issue, or any concern, please contact partner care, but, this is an amazing, feature for you to know. Okay. So I'm done. I'm going to hand it over to Camille. Again, Merry Christmas to all of our partners, and I wish you the best for the New Year. Thank you. Thank you. Here I am again. So we're just going to be wrapping up, a couple of more minutes, to allow for some questions. Please feel free to use the q and a box on the right hand side of the screen to ask all your questions. We will be here and answering them live. So let's wait a couple of more minutes. Okay. I guess with the Christmas hat because we are in the Christmas mood, of. course. I see one question regarding the new partner portal. As I mentioned at the beginning, it will be live towards the January 2026, but we will provide all the, all the necessary information and guidance along the way. It will be pretty much business as usual. The interface will, look the same, just with more features, more enhancement to help you, especially on the marketing side now that we are talking about marketing. Okay. That's one. I have another one on the, campaigns on the panel portal, the one that you just that, I talked about at the beginning, and you showed that at the beginning of your part, Maria. Yes, Yes, they will be migrated to the new portal. As I just mentioned at the beginning, we will just have the neutralized cyber threats and the network campaign live, but all others will will follow. The team is working very hard to, bring the assets from one platform to the other. So that's it. Okay. I think I don't see any other. questions. I've popped the, address of CSC into the chat for you to use if you want. Yeah. And then I I think I will thank you all for joining us today. I wish you a super nice Christmas period and holidays and happy New Year, and thanks again. Thank you so much, everyone. See you next time. Bye bye. Bye.